ТЕРМИНЫ ДЛЯ МАРКЕТИНГА
Глоссарий для маркетологов
Понятно объясняем термины email-, SMS- и digital-маркетинга — без лишнего профессионального жаргона.
0-9
A
B
C
- CAC (Customer Acquisition Cost)
- Canada’s Anti-spam Legislation
- Canadian Telecommunications Association (CTA)
- Cart Abandonment
- Case Study
- CDP (Customer Data Platform)
- Cellular Telecommunications Industry Association
- Chat
- Chatbot
- Click Funnels
- Click Rate
- Clicked SMS
- Cohort Analysis
- Cold Email
- Common Short Code Administration
- Consented to Receive SMS
- Content Personalization
- Conversational Marketing
- Conversational Message
- Conversational SMS
- Conversion Tracking
- CRM
- CRM
- CRM Automation
- CTA (Call-to-Action)
- CTA (призыв к действию)
- CTR (кликабельность)
- Custom Keyword
- Customer Data
- Customer Data Analysis
- Customer Intelligence
- Customer Lifecycle Management
- Customer Loyalty Program
- Customer Profile
- Customer Retention Rate
- Customer Segment
- Customer Segmentation
- CVR
- Cyber Monday
D
E
- E-Commerce
- E-Commerce-Website
- E.123 International
- E.123 National
- E.164
- Ecommerce
- Ecommerce Email Strategy
- Email Address
- Email Automation
- Email Blast
- Email Blast Service
- Email Campaign
- Email Campaign Software
- Email Client
- Email Compliance
- Email Deliverability
- Email Fatigue
- Email List
- Email Marketing Re-engagement
- Email Marketing Software
- Email Marketing Strategy
- Email Nurture
- Email Server
- Email Subject Line
- Email Tracking
- Email-маркетинг
- Endnutzer
- Engaged Email Marketing Segment
- ESP (Email Service Provider)
- Event Count in Google Analytics
- Explicit Vs. Implicit Consent
- Express Consent
- Eye-Tracking
F
G
H
I
K
L
M
- Market Segment
- Marketing Campaign
- Marketing Campaign Automation
- Marketing Mix
- Marketing Program
- Marketing Reporting
- Mass Email
- Mass Mailing
- Mini-TCPA
- MMS Messaging
- Mobile Identification Number
- Mobile In-app Messaging and When Should Brands Use It
- Mobile Marketing
- Mobile Originating
- Mobile Push Notification
- Mobile Terminating
- Multi-channel Attribution
- Multimedia Message
N
O
P
R
S
- S.H.A.F.T
- Sales Pipeline
- Send Time Optimization
- Sending Domain
- Sent SMS
- Setup Wizard
- Short Code Audit Notice
- Short Code Council
- Short Code Registry
- Sign-up Form
- Single Customer View: a Comprehensive Guide
- Site Hosting
- SMS Campaign / Marketing
- SMS Carrier
- SMS Compliance
- SMS List
- SMS Sending Number
- SMTP
- Soft Bounce
- Spam Act 2003
- Spam Sender
- Special Character
- SSL
- Subscribe Keyword
- Subscriber
- Subscription Form
- Sunsetting
- SWOT Analysis
T
U
V
W
X
Y
А
Б
Д
З
К
Л
М
Н
О
П
- Партнёрская сеть
- Персонализация
- Персонализированный маркетинг
- Персональные рекомендации товаров
- Письмо о брошенной корзине
- Платформа клиентских данных (CDP)
- Подвал письма
- Поисковая оптимизация (SEO)
- Посадочная страница
- Превью-текст
- Приветственное письмо
- Привлечение клиентов
- Прямой маркетинг
- Путь клиента